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Suman Suhag's avatar

Big Data is gaining traction among various industries. According to IBM, people produce 2,500 trillion bytes of data daily. 50 billion IoT and other connected devices gather, analyze, and share it (as CISCO states). Big Data unlocks an excellent opportunity for big insights — available for companies of any domain and size.

Big Data should no longer be regarded as an afterthought. Using the information outside your company’s own data sources, it perfectly fits in your business intelligence solutions and expands the comprehension of the market and customers. The companies that will stay afloat — and ultimately lead the pack — will be the ones that put Big Data amongst such priorities as revenue, profitability, and customer experience.

According to the Broadcast Audience Research Council, Big Data solutions contributed to better decision-making (69%), improved customer experience (52%), and significant cost decrease (47%). What’s more, companies bragged about an 8% increase in revenue and a 10% cost reduction because they treated their Big Data properly.

Steve Newman's avatar

From the way these figures are presented in the post, it sounds like this is comparing the theoretical peak usage of the data center with the average actual usage of the city?

It's an impressive figure no matter how you look at it, but it might be inaccurate to say that the data center will actually use more power then the city?

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